Music Video Review: Bounce by Iggy Azalea

Artist: Iggy Azalea

Song: Bounce

Director: BRTHR Films

The girl who enlightened us with her rags-to-riches story in first single, 'Work', is back! Although I don't think she's a front-runner for best female rapper, when we've got the likes of Nicki Minaj and even young Becky G, ruling that scene, I think she tries her best. What I hate the most about female rappers is that they over-sexualise themselves, it's like they need to flaunt every bit of their body to stand a chance of being successful. Both Minaj and Azalea are very eager to highlight the fact that their rapping is not their 'biggest ASSet', if you get what I mean...

'Bounce' is an extremely...erm, bouncy song, with a good beat that will have most people shaking their money makers Azalea-style. I absolutely LOVE this video! With my Indian roots, the whole Bollywood and Indian culture makes me smile. The colours are gorgeous, the outfits are gorgeous, SHE is gorgeous, and everything is perfect.

The video is very location orientated, focusing on India's streets, before singling out Iggy Azalea on an elephant. There's a lot of beautiful imagery, highlighting India's beauty, and the fact that India is slowly developing in to a better country.

The Bollywood inspired dance fits in really well with the music, and the fact that Azalea embraces Indian culture makes it even better. She isn't scantily clad, but she's wearing a sari, or a gold tunic, and everything comes together really well.

I really liked the fact that she was inspired by a country and it's culture for her video. Here's to hoping she goes somewhere equally as exotic for her next video.

Music Video Review: How Ya Doin'? by Little Mix Ft Missy Elliott

Artist: Little Mix Ft Missy Elliott 

Song: How Ya Doin'? 

Director: Carly Cussen

With competitions from current girl bands like The Saturdays and Stooshe, Little Mix are steadily working their way up the pop ladder. Coming from X Factor as solo artists, and put together by the judges, this lot have brushed up their skills in no time, as we welcome the fourth single from their debut studio album 'DNA'.

The music video reflects the song in any way possible. The girly, peppy, colourful video identifies with the personalities of young girls everywhere, with the video set on the background of a girl's bedroom, and A LOT of clothes. What I love is when they use the camera as a mirror, sorting out their hair and singing in to it. It's actually what girls do when they get together! Eventually they go from bedroom to the stage, which seems as though it's reflecting the lives of these four girls who went from bedroom singers, to stardom.

Many will have been awaiting the arrival of non other than Missy Elliot, who features on the track. The rap star has been AWOL on the music scene of late, and its great to see her back on the screen. Unfortunately, it was obvious Missy did the video in a separate studio, but they tried to make the studios to look the same, and edited it well enough for most people not to notice.

With a cute video, and a dance routine to learn, most teenage girls will love this video. It doesn't however, mask the fact that the song is not very good. Ooops!

Did You Notice?

Product Placement of Live Hair Dye!

“The number you have dialled... has been changed,” Brilliantly used the phone lady at the end of the video, with their own personalised message. Really fits in with the song!

Music Video Review: Heart Attack by Demi Lovato

Artist: Demi Lovato

Music Video: Heart Attack

Director: Chris Applebaum

Demi Lovato is back, and many of us should be thanking Simon Cowell for picking her up and thrusting her back in to the spotlight where she belongs. There's no doubt she's got heaps of talent and I absolutely adore her as a judge on the X Factor (don't you?)

With the release of her come-back single 'Heart Attack', I'm so excited to see and hear exactly what she's bringing. It's no secret that Demi went through a rough time not long ago, but we're glad to see her well, and back to what she's best at doing.

I originally first heard 'Heart Attack' on the radio, imagining a cheesy Disney-style video to go with it; Demi in pretty clothes, being angst-y and fierce at the camera. Although the emotions are there, director Chris Applebaum has gone for a darker, Gothic look, that would more likely suit a rock song, than the pop song that it is. He's forgiven for that though, considering he claimed the video was reflecting the obstacles of her past, and what she's been through. Does he mean the very public Joe Jonas break-up? Hmmm... it is a song about relationships and love.

The imagery in the video is amazing, with splashes of black paint used as transitions between sequences, and random black motifs on the screen. I loved the iconography behind the black pain leaking on the walls, it felt like all her dark secrets were running down for everyone to see.

It's a very handsy video, with her hands covered in black paint being the focal point of some sequences. It seems Demi likes to use her hands when she's singing, A LOT!

I like the video, more for the fact that it's not just another video, but actually represents the artist herself. If you want to check out the video for yourself, watch it below...