Artist: Demi Lovato
Music Video: Heart Attack
Director: Chris Applebaum
Demi
Lovato is back, and many of us should be thanking Simon Cowell for
picking her up and thrusting her back in to the spotlight where she
belongs. There's no doubt she's got heaps of talent and I absolutely
adore her as a judge on the X Factor (don't you?)
With
the release of her come-back single 'Heart Attack', I'm so excited to
see and hear exactly what she's bringing. It's no secret that Demi
went through a rough time not long ago, but we're glad to see her well, and back to what she's best at doing.
I
originally first heard 'Heart Attack' on the radio, imagining a
cheesy Disney-style video to go with it; Demi in pretty clothes,
being angst-y and fierce at the camera. Although the emotions are
there, director Chris Applebaum has gone for a darker, Gothic look,
that would more likely suit a rock song, than the pop song that it
is. He's forgiven for that though, considering he claimed the video
was reflecting the obstacles of her past, and what she's been
through. Does he mean the very public Joe Jonas break-up? Hmmm... it
is a song about relationships and love.
The
imagery in the video is amazing, with splashes of black paint used as
transitions between sequences, and random black motifs on the
screen. I loved the iconography behind the black pain leaking on the
walls, it felt like all her dark secrets were running down for
everyone to see.
It's
a very handsy video, with her hands covered in black paint being the
focal point of some sequences. It seems Demi likes to use her hands
when she's singing, A LOT!
I
like the video, more for the fact that it's not just another video,
but actually represents the artist herself. If you want to check out
the video for yourself, watch it below...
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